Here’s a look at three clubs we think are nailing social media right now, and how they are doing it.
CARTHA QUEENS PARK
Engaging your audience.
#CarthaFamily sums up perfectly what Cartha Queens Park are all about. Community is at the heart of everything they do, and it shows through their social media content. Even though lockdown has meant a serious lack of game time, this hasn’t stopped them engaging with their fans and keeping them entertained. A series of ‘Did you know?’ posts delved into the club’s history, teaching fans about the Cartha of days past.
Cartha have also been participating in virtual matches where fans vote online for their club, and whoever gets the most votes win the match! The virtual matches take place across Twitter, Instagram, and Facebook. This a clever idea to get your fans to follow you across all your social media platforms. This is a great way for fans to get behind their clubs, whilst patiently awaiting the return of real matches. They have played against Llantwit Farde RFC and Highland Rugby Club. Cartha won both of their matches, of course.
GIRLS RUGBY CLUB
Consistency is key.
Girls Rugby Club is a global community of girls who love rugby, founded by England International Rachael Burford. Girls Rugby Club may not be able to host their face to face workshops, but their platform is thriving due to their consistent and cohesive content. Their Instagram profile is consistent in aesthetic, tone, and regularity of posting. Recently, they ran workshops from Monday til Friday with different guests every day, including Ireland International Lauren Delany. These workshops included Q&A’s, cook-along’s, and sessions for confidence building and self-esteem. Using consistent content such as this allows them to effectively market their workshops, which cost between £10-£30, depending on how many sessions you would like to attend.
Girls Rugby Club have also been smart in consistently using blue, white, and black in all their posts. By doing this, they are making themselves instantly recognisable to their audience. Along with this, they always use friendly and education captions on their posts. This fits very well with their vision as a platform to uplift women and girls in sport.
GLASGOW CITY FC
Unfortunately for Glasgow City FC, their season has been put on hold due to the pandemic. However, this has not stopped from adapting to give themselves and the fans their football fix. Glasgow City are very active on their YouTube channel, giving fans a variety of content. Callum Patterson has been hosting #cityhead2head quizzes with players. Pictured below are Shay Wojcik and Niamh Farrelly taking part in the ‘penalty shoot out style’ quiz, with questions covering topics such as football (of course), and music.
They have also started a series on their channel called City Sit Downs. This involves a more in-depth chat with a player from the Glasgow City family. There are chats with first team players and some of the younger academy players. This is a great way for fans to feel connected to the club and get to know the players on a more personal level. The most recent edition features Ode Fulutudilu, a South African international, who just signed for Glasgow City in December.
They have also started a series on their channel called City Sit Downs. This involves a more in-depth chat with a player from the Glasgow City family. There are chats with first team players and some of the younger academy players. This is a great way for fans to feel connected to the club and get to know the players on a more personal level. The most recent edition features Ode Fulutudilu, a South African international, who just signed for Glasgow City in December.
